Peer 2 Peer (P2P): Challenging Extremism

Peer 2 Peer (P2P): Challenging Extremism is a global university youth initiative and international competition that uses the power of student innovation to challenge extremism.

University students from around the world develop campaigns and social media strategies against extremism that are credible, authentic and believable to their peers and resonate within their communities. For the duration of one semester, a team of students guided by their professor and an Account Manager from the program partner, EdVenture Partners will produce a real campaign that has measurable impact on their campus and in the community. The teams will research their target market and create a strategy designed to best reach and influence their peers. Each team receives $2,000 USD operational budget to design, pilot, implement, and measure the success of a social or digital initiative, product or tool that:

• Motivates or empowers students to become involved in countering violent extremism. • Catalyses other students to create their own initiatives, products, or tools to counter violent extremism. • Builds a community of interest/network focused on living shared values that also counter violent extremism.

At the end of the semester, the top six teams will compete in two different P2P: Challenging Extremism competitions – one at the U.S. Department of State and one for the Facebook Global Digital Challenge. Each of these two P2P student competitions will each award $5000 USD, $3000 USD and $1000 USD scholarship awards.

Contact details:
EdVenture Partners
Tony Sgro, Founder and CEO
Email: tony@edventurepartners.com
Tel: 415.264.7666