Promoting a positive image of migrants and minorities in the media

Bergen monitors the way in which minorities are portrayed in the local media. Occasionally, the municipality promotes a positive image of migrants and minorities in the media. Four or five times a year, the city publishes a newspaper with information about activities in the city that is distributed to all households in the city. The November 2013 edition was dedicated to integration. The city’s communication department is instructed to regularly highlight diversity as an advantage in different types of communications. Bergen may wish notice an initiative launched by the city of Barcelona (Spain). Since 2010, the city is carrying out the BCN Anti-Rumour campaign to combat negative and unfounded rumours that have an adverse effect on living in diversity, based on working in conjunction with different social actors and organizations. A part of this campaign has been substantial press coverage.