Media in Oslo: responsible and intercultural

The city has an internet service, called “Cultural diversity in the media” informing on concerts, exhibitions and festivals organized by artists with minority backgrounds. The service was established in recognition of Oslo as the multicultural capital of Norway. This pro-diversity coverage of the cultural scene is reflected in the local media (newspapers, radio, local TV). Several of the stars in music and filmmaking, as well as sports, gaining national and international prominence in recent years, are of minority background. Among journalists and editors, and media researches, there is a growing awareness about the role of the media in promoting cohesion and presenting news in a responsible and intercultural way. This has resulted in a stronger focus on the recruitment of journalists with ethnic minority background. The municipality runs its own publication – “Oslo Now” – which is distributed freely to every household in the city. The Office of diversity and integration runs an internet based newsletter – the “OXLO bulletin”. The municipality sponsors an event called “Top 10”, which each year celebrates and profiles the ten most successful immigrants in Norway, in business and work and academia.